Faux fur, also known as fake fur, has many of the qualities of natural fur. However, no animals were harmed for the purpose of making stylish soft furnishings. Some manufacturers have shifted their production to accommodate the growing pressure from organisations such as People for the Ethical Treatment of Animals (PETA). In 1988, PETA launched its no fur campaign, dedicated to establishing and protecting the rights of all animals. Since then many celebrities and fashionistas around the world have stopped buying natural fur. As more people become aware of animal rights and what happens during the production of fur items, there has been a greater shift from natural to faux fur. Due to this, real fur has seen a decline in popularity. Faux fur is a popular alternative not only for supporters of animal rights, but for those looking for an less expensive option.
When purchasing a faux fur rug it is useful to consider the features, advantages and disadvantages of faux fur, the various shapes and sizes of rug, and how to properly care for the material. Faux fur rugs can be bought from carpet shops, homeware and department stores, as well as online retailers such as www.seetex.cn.